25 free air miles with sobey's

in june 2013, sobey's, an aeroplan partner, acquired safeway, an air miles partner. back in june, sobey's and aeroplan announced that for its non-ontario stores, their partnership would end on september 11, 2014.

what i didn't see at the time was that sobey's would now be partnering with air miles, a partnership that safeway has had for quite some time now. and until september 11, 2014, you can get 25 free air miles by simply linking your sobey's account with air miles account.

sobey's hasn't been a major part of my life in british columbia -- they don't really have a good presence here in vancouver (i don't know if you can earn points at IGA, which is owned by sobey's). but, i did have a card hanging around from when i lived in calgary. and so now, i'm going to find myself with 25 free air miles.

as a side note, you get 1 club sobey's point for every dollar spent, and 14 club sobey's points is equal to 1 air mile. this is a better proposition than safeway's $20 spend for 1 air mile.